Local, regional, national and global firms have secured River-Friendly Business status through an initiative which is helping companies work together to tackle water pollution.

Trent Rivers Trust’s River-Friendly Business accreditation scheme is backed by the Environment Agency and Severn Trent and was launched in 2018. It awards businesses based within the Trent catchment Bronze, Silver and Gold status for helping to improve their local water environment. The overriding message is, “Only rain down the drain.”